Key Moments:
- Octoplay has gone live with Bet365 in the United Kingdom, expanding its portfolio of tier-one partners.
- The integration follows recent launches with Virgin Bet and BetVictor in the UK market.
- Octoplay now holds active licenses in 17 jurisdictions, including the United Kingdom and others.
Strategic Partnership with Bet365 in the UK
Octoplay has initiated operations with Bet365 in the United Kingdom, further bolstering its network of major gambling operators. This move is positioned as the start of an anticipated long-term collaboration between the two companies, specifically within the highly competitive UK regulated market.
Ongoing Market Growth and Recent Integrations
Bet365 is the latest major operator to join Octoplay’s expanding list of UK partners, following recent launches with Virgin Bet and BetVictor. The company has demonstrated rapid international expansion, highlighted by recent activations with operators such as Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.
Executive Statements on the Partnership
“Our partnership with Bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognised operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”
“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, head of gaming at Bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”
Licensing and Global Reach
Octoplay has attained active licenses in 17 markets, including jurisdictions such as the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia. These licenses enable the company to offer its products to a wide range of international operators.
| Operator | Market | Status |
|---|---|---|
| Bet365 | United Kingdom | Live |
| Virgin Bet | United Kingdom | Live |
| BetVictor | United Kingdom | Live |
| Paf | Finland | Live |
| PokerStars | Spain, Italy | Live |
| Superbet | Brazil | Live |
Establishing International Partnerships
Since its official market entry in October 2022, Octoplay has rapidly developed strategic alliances with top-tier operators across important global regions. These efforts have positioned the company as a sought-after supplier for leading brands worldwide.
- Author
Daniel Williams
